It's not easy for new accounts to get noticed on Instagram. But luckily, there are specific strategies that can help anyone succeed with marketing their business through this social network.

Below, you will discover why you should add a link in your bio and how to do it in a simple step by step.

What is a Biography on Instagram?

An Instagram bio is a space designed to add a very brief introduction about who you are and what you do. It is located just below the username and the maximum extension allowed is 2,200 characters.

The bio includes the user's name, profile name and photo, introduction or description, space for a link as well as call-to-action buttons on business accounts.

What is a Link or Link of the Bio on Instagram?

If you consume content on Instagram, you have surely read the phrase “visit the link in my bio” or “click the link in the bio” on many occasions.

At this time, reference is made to the link that is located in the Instagram biography, just after the description or presentation.

Because the idea of ​​the creators of Instagram is to make people stay for a long time consuming the content within the social network, they have limited the incorporation of links in the profiles.

Instagram, so far, only supports adding links in three ways organically:

●       Fulfilling the requirements to get registered in Google Shopping.

●       In the stories through the stickers.

●       In bio with the general link in bio or to take to Facebook account.

Within the bio it is only possible to add a single external link, which is why most often companies, brands or people have to update it on a recurring basis.

Why Do You Need to Add a Link in Your Bio?

Although many brands use the networks as a space to capture and sell, others only need them to capture traffic and redirect it to other sales instruments such as landing pages or web pages where the next steps of their funnel will be found.

This is why the link is a very useful tool since it allows you to direct viewers to your website, online store and other digital resources to show the variety of products and services that you have available for sale.

Benefits of Having a Link in Instagram Bio

Adding links to your Instagram bio provides some benefits for your brand. Among them:

●       Provide quick access to other conversion channels such as your virtual store, the restaurant menu, your newsletter form, among others.

●       It provides authority when it allows you to share resources such as videos on your YouTube channel, e-books, courses, as well as other content with greater depth.

●       It allows capturing qualified leads or quality prospects.

●       Strengthen the brand through other shared resources that complement the strategy.

●       Help build loyalty by accessing free or paid tools.

How to Add a Link in Instagram Bio?

To add the link to your web page, online store or any other resource that you need to connect with your Instagram account, it is only necessary to follow the following steps:

• 1. Access your Instagram profile.
• 2. Click on the Edit Profile button.
• 3. Select the Add Link option.

• 4. Select the Add external link option.

• 5. Paste the link of the resource you want people to be redirected to, in the URL field.

• 6. Add a title if you wish and press the button with the blue checkmark, which is in the upper right, to save the changes.

And that's all.

How to Add Multiple Links on Instagram for Free?

Due to the limitation of Instagram for external links, there are some tools that allow you to add more than one link in your biography to expand the possibilities of redirecting the traffic that you capture through this social network.

There are multiple tools that can help you create a professional and personalized link framework for your brand. In this article you will find 6 free platforms to create links on Instagram.

Conclusion

Instagram is a great social media channel for businesses to market their products. However, because it's so popular and inundated with other brands, it can be very difficult to get noticed.

With over a billion users, Instagram has enough of an audience to view your content and follow the link in your feed with the intention of directing users to your website or whatever digital resource you need to complete the conversion process.

That's why we've created this guide on how to add a link in your bio. With this you can strengthen your authority and improve the positioning of the brand with the inclusion of other digital resources.

Thanks for your timeJ