A YouTube channel is a great way to build a community around a business. It's relatively easy to set up, which means you can supercharge your digital marketing efforts without spending a lot of time or money.

It is an extremely powerful form of marketing that is often overlooked, despite being free and having enormous potential.

Next, you will find a tutorial to create a channel on youtube. Step by Step.

Why YouTube?

Youtube is the second most popular search engine since 2009. According to data from WeAreSocial, this social network concentrates 92.8% of the population, between 16 and 64 years old, who watches videos.

So YouTube has a very broad demographic, the best in fact. It has more than 2,500 million users who consume almost 24 hours of videos a month, which speaks of an increasingly mature audience in this regard.

So, for businesses and small entrepreneurs alike, this is a tremendous opportunity to communicate ideas and create a powerful presence in the marketplace.

What is a Youtube Channel?

A YouTube channel is an online space where users can upload videos, create playlists, comment, and share content.

It has a home page that shows the latest videos from the channel and an information section where users can see the name and image of the channel, as well as subscription details.

Users can also comment on the videos, share them on other social networks, and subscribe to the channel to receive notifications when a new video is posted.

What Benefits Does a Youtube Channel Offer Businesses or Brands?

The benefits of creating a YouTube channel for a business include:

●       Increased brand visibility.

●       Improved credibility.

●       Traffic generation to your website.

●       Increased range.

●       Improved interactivity with customers.

●       Additional source of income.

YouTube is a monetizable social network, this means that if you meet the requirement of getting 1,000 subscribers and 4,000 hours of playback, you can request payment for the advertising shown on your channel.

It is a matter of analyzing whether the latter will work for your brand or not.

How to Create a Youtube Channel

First, decide what type of content you want to produce. Will you be posting product videos, educational videos, or a mix of both? Once you know what type of content you want to produce, you can start creating your channel.

To create your channel, you need to have a Google account and then go to youtube.com. Next, locate the icon with your profile image, in the upper right region, click there and select the Create a channel option.

Then, a window will appear in which you can choose a name and the user for your channel, as well as upload a profile image.

After that, click Create Channel and once your channel is created, you can start uploading videos!

How to Customize a Youtube Channel

After creating a channel, you can now customize it to assign the brand image and add other elements that will facilitate identification by your audience and channel recommendation by the algorithms.

There are many ways to customize a YouTube channel. The most important thing is to make sure that your channel represents your brand well.

Click on the Customize channel button to enter Youtube Studio.

YouTube Studio is the tool that makes content creators available to manage their channel in the best way. It offers a variety of options for managing content, engaging with audiences, analyzing performance, and optimizing video content.

With it, creators can control the settings of their channels, monitor views, likes and comments, check the status of their videos, receive notifications, among other functions.

Click on Continue.

To customize your channel, Youtube Studio offers 3 tabs: Design, Branding and Basic Information.

-       Design

In this section, you can add a channel trailer, that is, a promotional video that invites people to subscribe. This should be a short video with general information to publicize your brand and what it can do for your subscribers.

Also, you can select one of your most viewed videos to choose as your channel's featured video. Featured videos are special for people who have subscribed and will disappear once the user has watched it.

In Featured Sections you can organize the way your videos will be displayed, according to the way you determine will be most beneficial for your business.

-       Brand

In the brand section you can change or remove the profile image of your channel. In addition, including and changing the banner, which is also a great help for brand identity, as well as the watermark that will be the identifier that will appear in each video of your business.

-       Basic information

In this section you can change the name of the channel, as well as the username in addition to adding a description that provides more information to the users about what they will achieve in this channel.

Also, you can add the language of the channel, links for your website or social networks, as well as contact information.

The links will appear at the top right of the channel, just above the banner.

Tips for Positioning Videos on YouTube

If you want to position your YouTube channel, there are several things you can do to increase the visibility of your videos.

First, make sure your channel is fully set up, with a proper description, profile image, and cover image. This will help you provide basic information about your channel to viewers.

It is also important that it has a suitable structure. Create a well-organized playlist so users can easily find your videos. This will also help YouTube's algorithms to recommend your content.

In addition, it is important that your videos have a good quality, both sound and image. This will help increase the visibility of the channel, since viewers will have a better experience when watching your videos.

Lastly, perform keyword research for your content and optimize your titles, descriptions, and tags to match these keywords. This will help YouTube's algorithms to discover your content and increase traffic to your videos.

Conclusion

Any startup or business can create a YouTube channel to reach a wider audience, build their brand, and connect with customers in a more personal and engaging way than other forms of marketing and advertising.

Creating this fabulous marketing tool is very simple. It only requires having a Google account and following a few steps.

channel customizationIt is an important aspect so that the brand can be easily identified and recommended by the algorithms of the social network.

But this is not everything. It is necessary to publish quality content with a certain frequency, following organic positioning techniques, to achieve the growth of the channel's audience.

Now, all you have to do is get started to get the most out of this digital marketing tool.

Thanks for your time ;-)