Web videos have become an essential part of digital marketing. They're a great way to connect with your audience, build brand trust, and create compelling content.

Unfortunately, these have historically been a pain point for websites as in the struggle to offer users the best possible experience, they sometimes become a threat as well.

Video tends to slow down page load times and take up more storage space.

For this reason, it's important that sites use video wisely to optimize performance and ensure that their content is viewable on all devices.

WebM is a format that can help speed up the loading of web pages by up to two times. In this blog post you will find out how you can use WebM video files on your website to give users the best possible experience.

What is WebM?

WebM is a video format that is rapidly gaining popularity among Internet users. It is a format similar to MP4, but offers better quality and more benefits.

WebM is a free and open standard format for raw video on the Internet. It is a project created in 2020 by Google, Mozilla and Skype, among others, which performs high video compression without affecting its quality.

Being compatible with most of the formats and codecs used to store and transmit content, WebM becomes a very versatile format for any online video service.

It is supported by the main browsers, such as Chrome, Firefox, Safari and Opera, as well as by platforms such as YouTube, among others from Google. However, this format is not as widespread as MP4.

WebM is a container, so unlike codecs, it encloses the encoded audio and video streams. It also adds metadata like the video description.

In this way, it facilitates access to certain points of the video quickly and makes it possible to obtain more information.

How is WebM Used?

WebM is a video format that uses the VP8 codec. If you already use MP4 videos, you can easily switch to WebM by converting your MP4 files to the WebM format.

Using WebM does not require special installations in browsers. However, you should know that not everyone has support for it because some companies, like Microsoft and Apple, have decided to widely use MP4 which is also an efficient container.

Advantages and Disadvantages of WebM

The WebM format has important advantages and disadvantages that you should be aware of:

Advantages

●       It is open source and free.

●       It has excellent levels of compression.

●       The videos are reproduced with a high quality.

Disadvantages

●       Many devices and applications do not have support for this format.

●       To open the files you will need specific players like VLC.

How to Use WebM Videos to Improve the Performance of Your Website?

with HTML

If you want to add a webM video to your page, you just have to add an HTML tag that calls the resource. For example:

<video>

<source src="videoexample.webp" type="video/webp">

</video>

This will be possible as long as you have access to the base code of your website.

With WordPress

Wordpress is a great platform for building websites, but it doesn't come with a built-in way to embed webM videos by default.

WebM is compatible with most modern browsers, so your website visitors will be able to watch your videos without having to install any additional software.

If you are looking for a way to add more dimension to your WordPress website content with webM, it only requires adding your video in the media gallery and then embedding it into the respective page or post.

You will have to add it as an additional functionality through a shortcode with the tag:

[video src="video1.webM"]

You can also use some plugins to embed webM videos on your website. Some of the most popular are videojs Y FV Flowplayer Video Player.

Conclution

When it comes to using video on your website, there are many factors that need to be considered. WebM video is a great format, but you'll need to make sure your site is optimized for it.

This format, created by many greats in the industry, is still not fully extended. But, other companies, such as Microsoft and Apple, still give preference to the MP4 container.

The truth is that webM offers important advantages in terms of its compression capacity and quality, which make it more attractive and improve the performance of any website.

Thanks for your time ;-)