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This success was a great challenge for social networks that aimed at the same target audience. For this reason, Instagram changes its format and is heading to become a video social network known as reels.

But, since YouTube is the second most used search engine in the world and the number one video platform, the most natural thing is that it decided to incorporate this format to give variety to its very large audience.

Although short video formats are often used for entertainment content, they can also be used by businesses as a means of brand promotion.

Here we will tell you how you can implement these videos within your business.

What are Youtube Shorts?

They are videos that can last 15 or 60 seconds and have a vertical format, unlike regular YouTube content. Although the application has its own tool for creating and editing these videos, you can also make them separately and edit them whenever you want.

To these videos, as is customary on other platforms, you can add music, control their speed, as well as include a timer to start recording.

Another difference that stands out with respect to regular content on YouTube is that you can use copyrighted music in the shorts. Thanks to the fact that regular competitors in this format use it and this has been part of their success, then the search engine has been adapted to offer the same experience.

How to View Youtube Shorts?

The shorts can be uploaded both through the app and on the web, however to enjoy them it is only possible to do so through the mobile application. For this purpose, access the application and locate the "Shorts" option in the lower menu to start enjoying the content.

If this option is not available to you, it is most likely that the application is not up to date. Therefore, go to the store or store of your mobile to carry out this action.

Once you are on the Shorts screen, it is only necessary to slide your finger on the screen to get to the next video.

How to Create Youtube Shorts?

To create the shorts, it is necessary to access the camera icon that is located in the upper region of the screen of your application. After that, a screen like the following will appear:

If you touch on the number 15 you can change the duration of the video to 60 seconds. In the Add sound button you will be able to incorporate the music you want, in which it is presented as 1x you will choose the playback speed of the melody and in the little clock you will have the timer.

Finally, the image-shaped button is to load videos that you have in your gallery and the red one to start and stop the video recording.

Once the video is recorded, you can apply all kinds of filters, add text and other elements.

Finally, you will add a title and a description using a hashtag to increase the chances of viralization and upload it to the platform.

How to Use Youtube Shorts in Your Business?

You may not have seen it, but many companies create content for YouTube. It is not just about personal brands, since it is very easy to watch videos that show the manufacturing process of a product as well as the way in which an organization works within it.

Asians are specialists in this. And, if you think about it, YouTube has ways to monetize content, so it can easily become an additional source of financing for your company.

For this, it is necessary to have a channel and mix with longer content, since short videos are not monetized through advertising, but can receive a kind of reward through the YouTube Shorts Fund.

But, they will certainly help you gain visibility and expand the number of followers.

So here are some ideas on how to use these videos to promote your brand with YouTube:

Generate content to attract customers

Remember that so that people love your social networks it is essential to create content for promotion, education and entertainment.

So you can create a content calendar in which you teach people how to use a tool, show how members of the organization join the viral videos, and describe the qualities of your products and services.

Interview your best clients

Allow your best customers to be the ones to speak well of your brand so that you can increase your sales opportunities. Of course, for this you must have their permission and, as a thank you, find some form of compensation for whoever agrees to participate in your channel.

Show the fun things that happen in your company

In everyday life there are many stories that remain hidden and that can steal smiles from a certain audience. So do not stop recording in certain spaces of the day to day, so that YouTube visitors observe how you enjoy small moments within your company.

Make collaborations with other YouTube channels

This is a great way to build audience as subscribers to both channels identify new content creators and start following them. There are not a few channels that have grown in this way, especially if you establish yourself with the help of influencers.

Give your opinion on the situations that the sector suffers

There are many problems that occur in the world and your company must be affected by one of them. You can talk about this type of situation, how it was faced by the company and the results obtained.

It is also possible to talk about what led you to create the company, personal stories of overcoming the members and the plans they have to grow.

What are the Conditions to Receive the Bonus for Youtube Shorts?

The Shorts bonus is not yet available for all countries. But, if yours is among those eligible, you must meet the following conditions to qualify for this:

• Upload at least one eligible Short during the last 180 days.
• Comply with YouTube's Community Guidelines, copyright rules, and monetization policies.
• That the videos do not have watermarks or logos of external social media platforms, non-original videos (for example, unedited clips from movies or TV shows), or copies of videos uploaded by other creators on their respective channels.
• Creators must be over 13 years of age in the United States, or the age of majority in their country or region.
• For creators between the ages of 13 and 18, their legal guardian or parent must agree to the terms and set up an AdSense account to receive payments if they don't already have one linked to their channel.

Conclusions

Videos are the most consumed format today and short videos have enjoyed great success in recent times. YouTube Shorts come to market to support the audience that TikTok has consolidated in recent years.

These are videos with a maximum duration of 60 seconds that are played sequentially. They are easy to create and include copyrighted music, like the other platforms that compete in this format.

There are several ways you can use Shorts to promote your brand:

• Generating promotional, educational and entertainment content.
• Conducting interviews with your best clients.
• Showing funny situations that are experienced within the company.
• Making collaborations with other influencers.
• Commenting on situations in the sector.

Content creators so far do not receive income for short videos published, however it is possible to receive a bonus via the YouTube foundation but as long as you are selected.

Thanks for your time ;-)